EDF, Duracell partner for home energy storage flexibility trial
Puredrive is responsible for customer recruitment, onboarding and participation, and EDF will trade the energy storage capacity into the market. Image: EDF. Energy retailer EDF and Puredrive Energy, a. . .
Puredrive is responsible for customer recruitment, onboarding and participation, and EDF will trade the energy storage capacity into the market. Image: EDF. Energy retailer EDF and Puredrive Energy, a residential battery storage manufacturer and distributor, will trial how domestic battery storage can support local grids. Puredrive is a licensee of the Duracell Energy brand, meaning the battery energy storage systems (BESS) it sells and manufactures are branded under the international battery company. Over the course of three months, from June to August 2026, about 50 residential BESS will participate in local flexibility markets. Puredrive is responsible for customer recruitment, onboarding and participation, EDF will trade the energy storage capacity into the market, and customers will be “rewarded” for participating in the trial. All participants must have a Duracell battery storage system to participate. If they are EDF supply customers, they will be rewarded through reduced energy bills, as EDF earns income from trading the assets, but in most cases this will come as a cash credit paid through an app or online portal. Related:Zenobē reaches financial close for four-hour Scottish BESSThe project builds on Duracell Energy's existing battery optimisation offering. WhenDuracell first launched a residential battery storage offering, in partnership with domestic energy trading platform Social Energy, it was somewhat novel in the UK market for enabling connected energy storage systems to trade energy and participate in grid-balancing and network services platforms. Since then, with the takeoff of platforms like Kraken, which wasspun out of Octopus Energy late last year and is now valued at £6. 4 billion, the case for consumers to install energy storage alongside rooftop PV systems isnow strong. This is particularly as the emphasis on the demand side in maintaining network reliability has increased alongside the uptake of electrified, low-carbon technologies. According to John Grant-Arrowsmith, senior manager of flex partnerships at EDF Business & Wholesale Services: "The energy transition isn't just about building more renewable generation. It's about using the energy system more intelligently. Distributed batteries have huge potential to provide support where it's needed most, and this trial will help demonstrate how that value can be unlocked at scale. "About the AuthorSection Editor, InformaMolly joined the team in 2024 and has led coverage on the UK sites. Now shifting to a more global view, Molly is interested in how legislation shapes market dynamics, covering the intersection of policy design, investment patterns, and energy transition pathways.