SAMMIE 2026 to examine the forces reshaping India's marketing economy
India's marketing economy is being reshaped by multiple forces at once. Consumer behaviour is evolving faster than traditional planning cycles, new media is redefining discovery, commerce is shortening the. . .
India's marketing economy is being reshaped by multiple forces at once. Consumer behaviour is evolving faster than traditional planning cycles, new media is redefining discovery, commerce is shortening the path to purchase, and AI is changing how marketing is planned, created and measured. Against this backdrop,SAMMIE: The Marketing Pulse Summit 2026, hosted by Social Samosa, will bring together India's leading CMOs, marketing heads and industry leaders to examine the shifts influencing business and brand growth. Through keynote sessions, panel discussions and conversations with practitioners, the summit will explore how marketers are responding to changing consumer expectations, emerging technologies and an increasingly interconnected marketing ecosystem. With the theme,'What Drives India's Marketing Economy', the summit aims to unpack the forces shaping marketing today and the decisions that will define its next chapter. SAMMIE 2026 serves as a platform for marketing leaders to exchange perspectives, challenge conventional thinking and discuss the decisions likely to influence the next phase of marketing in India. The sessions will focus on practical insights and emerging trends across media, commerce, technology and consumer behaviour. The agenda for SAMMIE: The Marketing Pulse Summit 2026 includes:The Marketing Reality CheckA discussion on what has changed in marketing, what remains constant, and what marketers should stop overestimating or underestimating in 2026. Culture, Content, Commerce: What Makes India BuyThe panel will explore how cultural moments, content and commerce increasingly work together to influence consumer decisions in a rapidly changing purchase journey. Regional Internet, National Brands: Rethinking India's Attention MapThis session will look at how brands can respond to the growth of regional audiences by understanding local languages, creator ecosystems and consumption patterns. Festivals, Fandoms, and the Battle for AttentionMarketing leaders will discuss how brands can remain relevant during India's biggest cultural and festive moments amid increasing competition for consumer attention. Building AI Muscle: What CMOs Must Get Right Before AI ScalesThe session will examine what organisations need to put in place-from talent and data to governance and workflows-as AI moves from experimentation to an everyday marketing capability. Media that Moves Markets: CTV, Programmatic and Retail MediaThis session will explore how connected TV, programmatic advertising and retail media are creating more measurable and commerce-driven media ecosystems, and how brands can build strategies that deliver business outcomes. You can register byclicking here.